Released on: March 19, 2008, 12:17 am

Press Release Author: jaswalbhisham

Industry: Management

Press Release Summary: A few years ago, search engine placement was arranged by your
average Web designer and/or Webmaster. The Webmaster would simply submit a site to
search engines manually or use rudimentary software that was widely available.

Keyword relevance was largely a matter of link popularity and the Webmaster
assigning a simple keyword meta-tag to each page of your site. The system used to
work reasonably well, or so it seemed. That is no longer the case.


Press Release Body: A few years ago, search engine placement was arranged by your
average Web designer and/or Webmaster. The Webmaster would simply submit a site to
search engines manually or use rudimentary software that was widely available.

Keyword relevance was largely a matter of link popularity and the Webmaster
assigning a simple keyword meta-tag to each page of your site. The system used to
work reasonably well, or so it seemed. That is no longer the case.

Today, submission to the major search engines like Google is largely irrelevant,
although there is a complex mix of PFI (pay for inclusion) and PFP (pay for
performance, sponsored links, PPC ads) that require complex submission of details.

Today\'s Methodology

In today\'s Internet economy, sophisticated and complex programs - called spiders -
surf the Web looking at the source code of Web pages. They sort through the complex
web of formatting tags, programming script, multi-media, page titles, and content
that the user may or may not see, to ascertain how to rank each page of your site
for each and every word and word combination that it finds.

These spiders index the words of each page found and add it to the engine\'s
database, making them available as keywords for search engine searchers. In this new
environment, sophisticated software programs that analyze the various search engine
algorithms and how they rank selected pages have moved to the forefront of search
engine placement.

This has spawned a large industry of SEO (search engine optimization and marketing)
experts and specialist SEM firms.

What Does Keyword Based Marketing Offer?

If implemented correctly, SEO can offer a higher return on investment than nearly
any other marketing strategy (online or offline). Placing high in the search engine
ranking positions (SERPs) is a great way to attract first time visitors. Placement
in the search engines can largely determine the \"reach\" of your online marketing
strategy.

The stakes in this battle are being raised all the time as the number of users going
online increases - which in the U.S. alone approaches 100 million - with over 60% of
those users spending some 48 BILLION dollars per year for online shopping
(Greenspan, 2002, cyberatlas.com).

With broadband prices in Australia falling rapidly and the rate of Internet take-up
extraordinarily high, the Australian consumer is showing similar enthusiasm for
online sales. Unfortunately, many potential buyers - some say as many as 70% - give
up because they cannot find the good sites to shop at, because they are poorly
keyword indexed or the actual site has poor navigation and design.

When any business is making plans to improve their Search Engine positions, they
need to understand that optimization of your site for the Search Engines is not a
one-shot job. It requires ongoing monitoring and tweaking in order to keep ahead of
both the competition AND the changes the Search Engines make to how they rank sites.


Any comprehensive Web marketing plan should:

(1) Promote your web site based on the (optimized) content of your site and
knowledge of the relevant marketplace;
(2) Utilize data of how the average search engine user actually looks for
information on your site - including alternative terms, synonyms, common phrasing,
etc;
(3) Include internal and external link building with relevant sites and relevant
keywords;
(4) Regular reporting of search engine positioning, general Internet visibility and
actual visitor statistics/analytics and recommendation for improvements.

Every serious Web site owner should be on a Web marketing plan that is definitely
more than just a submission or reporting service. Set a monthly budget and take
action.

We\'ve seen many of our clients benefit from the ongoing relationship we have
developed with them through our web marketing plans. Plenty of page 1 rankings on
Google, Yahoo, and MSN are not uncommon over time, as we monitor and tweak their
sites for the Search Engines.

However, in almost all cases, those clients would have never achieved and then
maintained those high rankings if they had not had someone in the know keeping track
of how their site is ranking, and making changes where ever needed.

It\'s like advertising in the Yellow Pages really. If you don\'t pay to have your ad
included, you don\'t get an entry in the book, and eventually the calls to your
business start to drop off as people update to the newest edition.

Search Engine Optimization / Marketing are the same. The Internet is NOT static -
it\'s always changing and evolving, and in order for your site to get and maintain
good rankings around the keywords that are important to you, you have to keep
someone on the job on a regular basis who knows how to react to the changes
happening.

The Return On Investment (ROI) for good SEO/SEM services is very high, compared to
traditional advertising and marketing. According to Google\'s statistics, Search
advertising is up to 20 times CHEAPER per lead, compared to (for example) Direct
Mail. For any company jaswalbhisham@gmail.comspending money on advertising, this
statistic should be of EXTREME interest! After all, what company doesn\'t want to
reduce their cost of customer acquisition?

That\'s what SEO/SEM companies are supposed to be about! Well, at least at our
company, we are - I can\'t speak for our competitors. Before you hire an SEO/SEM
company, ask what their plan is for the ongoing optimization of your site. If they
don\'t have a plan, run, don\'t walk, to the nearest exit and hang onto your money.


Web Site: http://www.greatpromotionsite.com

Contact Details: 290/51-a chd,9463654640,jaswalbhisham@gmail.com